Brazil - Rodrigo Canelhas
Rodrigo Canelhas has been appointed as Vice President, General Manager, Latin America. In this role, Rodrigo will lead the Dentsply Sirona commercial business and teams in the Latin America region. This change will be effective April 1.
Felipe Saenz Country Commercial Leader for the North and South Cone regions of South America, and Ernesto Garcia, Country Commercial Leader for Mexico will report to Rodrigo. The Commercial leadership team in Brazil will also continue to report directly to Rodrigo in his new role. Rodrigo will report directly to Greg Sheehan, Group Vice President Americas Regional Commercial Organization.
Rodrigo joined Dentsply Sirona in 2010. He was the founder of Sirona Brazil and a key contributor to Sirona's growth in the South America region over the past six years. He also established Sirona as a Market leader in the CAD/CAM , x-ray and premium Treatment Centers segments. Furthermore, he is a leading contributor to developing a strong unified company culture in the DS Brazil Commercial team.