Treatment Centers in the Press
Dentsply Sirona Treatment Centers has created a lot of news recently thanks to three creative marketing campaigns.
Treatment Centers “Mr. Right” campaign
Readers may remember a story in the first issue of the local edition of Spotlight Treatment Centers describing a TV show called “Mr. Right” which premiered on Chinese television with a storyline about a dentist who opened a futuristic clinic. A Dentsply Sirona Intego treatment center was a fixture in the clinic. The show launched in January of 2018 and the Intego unit’s prominence in the show created a massive response from both dentists and patients.
To build on the excitement created by the show, Treatment Centers started its own Mr. Right campaign highlighting the Intego unit by asking clinics around China to submit photos of their best efforts to match a selection of scenes from the show. In return they received Mr. Right certificates to highlight that their clinic uses equipment featured in the show. Dentsply Sirona China also launched a limited edition of 100 “Mr. Right’”Intego treatment centers.
To learn more about this successful campaign click the link.
Quality Beyond Reliability
Investing in a Dentsply Sirona treatment center means that the dentist has chosen a piece of equipment that will last thanks to the quality of materials and the manufacturing processes used. The treatment center represents reliability.
The “Quality Beyond Reliability” campaign promotes five areas of Quality Excellence - Reliability, Innovation, Integration, Design, Experience - that customers can count on to align with their individual needs.
To learn about these five areas follow the link.
Teneo campaign shows the interplay of perfection and virtuosity
A very special campaign recently launched by the team of Dentsply Sirona in Germany to raise awareness of several key features and qualities of Teneo. The campaign features three people - hotelier Johannes King, racecar driver Andreas Wirth, and pianist Annika Treutler - at the highest level of their professions.
Each example represents a field that differentiates the Teneo treatment center from the competition. Customers want to achieve the highest level of results for their patients to differentiate themselves and Teneo has all the qualities to be the right equipment for this task.
To read more about the Teneo Campaign, click here.
DSIGN Magazine receives 2018 ECON Award
Treatment Centers’ customer magazine has once again won recognition for its customer magazine “DSIGN” with an ECON Award in silver within the category of “image publication print.”
The award ceremony took place at the end of October, 2018 in Berlin, Germany.
For more information about the award and DSIGN Magazine click here.