Given the vast geographical area with diverse economies, politics, and cultures covered by the APAC RCO, virtual communications, solutions, sales and service-specific trainings play an important role for successful cooperation with customers and SBUs. The shift toward digital dentistry, integrated solutions and a focus on service and quality are the major trends that this RCO aims to take advantage of across its regions.

The Americas RCO is focused on orienting its business to continue to lead as a provider of digital solutions in dentistry as this is one of the most important mega-trends influencing the industry. With this focus in mind, the RCO provides key marketing support and drives commercial planning in working closely with SBUs to grow sales and gross profit.

The newly formed EMEA RCO has tremendous growth potential and is investing in expanding their presence throughout the region. New showrooms and state-of-the-art training centers are opening continuously. Clinical education combined with hands-on trainings will drive adoption of the latest dental solutions such as Digital Dentistry Workstreams, Class II Restorations, Root to Crown and Celtra Press. Sales synergies are especially in focus, driving the combined power of all SBUs into the region.