This year’s Dentsply Sirona World was a success for the Company and its employees, attracting a record-breaking number of participants and top leaders in dentistry and entertainment.
Over 7,500 dental professionals and experts from 50 countries arrived for Dentsply Sirona World in Las Vegas. This record-breaking educational event, which took place over three days from September 14 – 16 at The Venetian and The Palazzo, included over 110 key opinion leaders holding 150 educational sessions for dental professionals. Fourteen international journalists from nine countries covered the event and had a number of interviews with Company representatives. Dentsply Sirona brought first-class entertainment and motivational speakers to further add to the draw of the already exciting program. Employees worked hard to make the event a truly once-in-a-lifetime experience for participants and their efforts exceeded all expectations.
I am so proud of all of the employees who worked hard to put together an incredible event. There was great feedback all around and it was a rewarding experience to see so many smiles throughout the three days and nights.
Three days of education
DS World’s educational program offered participants 11 tracks: Business & Practice Management, CEREC, Endodontics, Imaging, Implantology, Office Design, Orthodontics, Periodontics & Hygiene, Prosthetics & Lab, Restoration, and Special Markets & Topics. Throughout the course of the three days, it was possible to focus on one specialized track or customize the experience by joining sessions from a broad variety of topic areas across different tracks. The sessions provided high quality education led by well-known names across the industry including Dr. Frank Spear, Todd Ehrlich, August de Oliveira, Arun Garg, Michael Skramstad, Sarah Jockin, Clifford Ruddle, Gregg Kinzer, Joshua Austin, and Erin Elliot among many others. Dr. Neal Patel performed a live surgery.
In the welcome address it was made clear that Dentsply Sirona World is the perfect platform for an exchange of professional ideas and expanding participants’ network. Dentsply Sirona has achieved great success with integrated solutions. Based on intensive cooperation between the different business areas, fully evaluated work processes have been developed for different indications. The Endodontics business unit provides a good example of such integrated work processes with CBCT-based 3D Endo Software supporting diagnosis and treatment. Dental professionals can then take advantage of Dentsply Sirona’s integrated Root-to-Crown – R2C™ – solution and even benefit from using the Company’s Teneo or Sinius treatment centers with their integrated endodontic function.
DS World was an opportunity for the Company to share its most recent innovations and to focus on the future of digital dentistry. The event resulted in record breaking orders – another testament to the usefulness of the products themselves and to the employees for their ability to demonstrate how these products help to ultimately enable dental professionals to be more efficient and provide better care for their patients.
International impact
Journalists from 13 different outlets attended and covered the event in Las Vegas interviewing a number of leaders from Dentsply Sirona. News from Dentsply Sirona World featured in publications such as ZWP Online, Dental Barometer, and Dental Asia among others. Their feedback was overwhelmingly positive with Philipp Franz of Dental:spiegel noting that, “The journey really was worthwhile and again, I saw many new things Dentsply Sirona has to offer.”
World-class entertainment & inspiration
Accompanying the educational program, an incredible group of people provided laughs, inspiration, and music. Multiple-Academy Award-nominated actor and Grammy winner, producer and musician Will Smith gave an interview and took questions from the audience, laughing and bantering with guests. Later that evening, Jeff Dunham performed his celebrated and infamous stand-up comedy. In the words of one journalist, guests were amazed by ethnographer and best-selling author Simon Sinek’s remarkable insight and business savvy. Las Vegas-based Grammy award-winning band Imagine Dragons also gave a private performance.
Promoting health and wellbeing
Oral health is an important component to one’s overall health and in an effort to promote healthy living, Friday morning kicked off quite literally with a 60-minute mixed martial arts-styled workout session led by Beachbody Super Trainer and international certified fitness trainer Joel Freeman. Afterwards, Joel stayed to meet the participants and take photos. On Saturday morning, Dentsply Sirona continued its popular tradition of hosting a fun run at the annual event for Dentsply Sirona World attendees. Runners were encouraged to arrive clothed in their favorite intergalactic gear and free their inner alien – an appropriate theme for the Nevada desert – for an untimed three-mile loop down the Vegas Strip.
After a program full of continuing education sessions, demonstrations, inspiration, motivation and laughter, the gathering culminated in a final “Evening of Espionage” party at the TAO Nightclub. Partygoers were encouraged to come dressed as their favorite spy or villain in a black-tie affair that left all attendees with the sense that they had been a part of something special. Dr. Neal Patel was once again the guest DJ for part of the evening carrying on the tradition and showing a talent outside of dentistry.
Dentsply Sirona World was an amazing undertaking that set a new bar for events within the industry thanks to the teamwork displayed by all those involved. The 2018 event is scheduled to take place from September 13-15 in Orlando, Florida at The Rosen Shingle Creek Resort.