For more than 100 years the name Dentsply Sirona has epitomized the pioneering spirit of the dental industry. The Company’s commitment to creating better, safer and faster dental care and delivering innovative dental solutions that improve oral health worldwide, for the benefit of patients and practices, is central to that spirit.

Quality plays an important role in the buying decision but what constitutes the quality of a treatment center? How exactly is the quality of a Dentsply Sirona treatment center defined? That led to the question: What does it take for a treatment center to become a Dentsply Sirona treatment center?

The answer: It takes “Quality Beyond Reliability.” This marketing campaign establishes the Dentsply Sirona treatment center quality story for the sales team and dealers to promote. Five areas of quality differentiate us from our competitors. They are:

The start of the campaign focused on how the technical features of Dentsply Sirona treatment centers enable certain quality aspects that are important to dental professionals. The goal was to show not only the inner value of the treatment centers but also the dedication, precision and quality that goes into their development and production.

Representing dentists and practices around the globe, five videos were developed dedicated to each aspect of quality and 1 campaign video.

Other parts of the 360° campaign include:

• a brochure with our key visual
• Trainings
• PPT
• ads
• PR concept
• Social Media
• Giveaways

You can find out more about this campaign at Quality Beyond Reliability.

The assets and marketing messages are available to all regional marketing teams and will be rolled out in the coming months.