AMERICAS RCO

The Americas RCO is focused on orienting its business to continue to lead as a provider of digital solutions in dentistry as this is one of the most important mega-trends influencing the industry. With this focus in mind, the RCO provides key marketing support and drives commercial planning in working closely with SBUs to grow sales and gross profit.

Walter Petersohn

Senior Vice President of the Americas RCO

North America, Central America and South America

Walter Petersohn, Senior Vice President of the Americas RCO

As Senior Vice President Americas RCO Walter is responsible for the indirect Equipment and Consumables businesses commercial teams in the US and Canada, and for the commercial team in Latin America. . He brings a wealth of experience in the Technology and Equipment business. Walter also has a demonstrated track record for building businesses in growth areas, while building excellent teams. In his new role he brings those skills to this key position.

Latin America - Rodrigo Canelhas

Rodrigo Canelhas is Vice President, General Manager, Latin America. In this role, Rodrigo leads the Dentsply Sirona commercial business and teams in the Latin America region. Felipe Saenz Country Commercial Leader for the North and South Cone regions of South America, and Ernesto Garcia, Country Commercial Leader for Mexico report to Rodrigo. The Commercial leadership team in Brazil also continues to report directly to Rodrigo in his role. Rodrigo reports directly to Greg Sheehan, Group Vice President Americas Regional Commercial Organization.

Rodrigo joined Dentsply Sirona in 2010. He was the founder of Sirona Brazil and a key contributor to Sirona's growth in the South America region over the past six years. He also established Sirona as a Market leader in the CAD/CAM , x-ray and premium Treatment Centers segments. Furthermore, he is a leading contributor to developing a strong unified company culture in the DS Brazil Commercial team.

Mexico - Ernesto Garcia

Ernesto joined Dentsply Sirona in 1988 as a sales representative. He was promoted to National Sales Manager and subsequently to General Manager of the Dentsply Mexico operations. Over the past decades, he has delivered strong results, received many sales and excellence awards and established a successful dual distribution strategy. As a result of his commitment, Dentsply Mexico is recognized by many leading universities as the company with the best Clinical Education programs.

Colombia: South America w/o Brazil – Felipe Sáenz

Felipe is responsible for Colombia and the North Cone sales teams. Since 2012 Felipe has demonstrated strong leadership skills, growing the business over the last years. Earlier in his career Felipe has worked for Cartier – Motta International as a General Manager, Motorola as their Regional Retail and Trade Marketing Manager for Latin America, and spent a number of years with British America Tabaco as Trade Marketing Manager.

Canada - Christof Bissdorf

Christof joined Dentsply Sirona in 2003 and since then has held various positions in sales including Sales Manager Instruments, Area Sales Manager Scandinavia and recently Country Manager for Canada. During his tenure as the leader of the former Dentsply Sirona business in Canada, he and his team received several awards for exceeding sales and performance objectives.