Elegance meets reliability on a Intego treatment center
For the 2018 China Dental Show at the National Convention & Exhibition Center in Shanghai, Treatment Centers unveiled a special performance for Intego featuring a ballet dancer.
Dentsply Sirona treatment centers are renowned for their made in Germany quality and for their aesthetic design, worthy of being the centerpiece of a dental practice. Kathy Cao, Product Manager Treatment Centers China explained how quality impacts customers. “Our customers ask for a high quality treatment center that provides stability and a long life in terms of usage. German quality has a reputation for minimizing malfunction, which convinces dentists. The quality also has an impact on a patient’s acceptance of treatment, since less malfunction helps to ensure that clinics operate smoothly saving time for the patient.”
At the recent China Dental Show (CDS) in Shanghai, Dentsply Sirona hired a ballet dancer to perform on the Intego treatment center while it was in motion being raised and lowered using the wireless footswitch. The graceful moves of the dancer corresponded to the elegant, classic design of Intego. A Dentsply Sirona treatment center can be viewed both in terms of its functionality and also for the artfullness of its design. The event gave Dentists the opportunity to really see the quality of the treatment center.
In order to demonstrate the build quality, smoothness of operation and stability of Intego, the dancer performed a number of difficult poses. After the performance, the dancer remarked on the experience by explaining, “Your treatment center is more stable than I imagined, so I could add more wonderful moves into the performance."
The response to the demonstration was strong with related videos posted to Dentsply Sirona social media netting over 1,000 views. One client noted that the performance was:
A very creative idea, especially after joining several professional seminars, this elegant and classical show attracted attention at the trade show and left a deep impression.
Connecting the art of a ballet dancer to the functionality and quality of a Dentsply Sirona treatment center was an attention grabber at the trade show event and something attendees will long remember.