Treatment Centers play a prominent role at new Dentsply Sirona Academy Bensheim
As the Company continues to invest in new Dentsply Sirona Academy facilities around the world, the Academy in Bensheim is undergoing an impressive expansion. The Treatment Centers SBU is very well represented at the reopened Academy in both training initiatives and its impressive new showroom.
Dominique Legros, Michael Geil, Rolf Richter and Michael Glemser.
On June 6, 2018, Dentsply Sirona welcomed more than 50 guests for a ribbon-cutting ceremony to celebrate the reopening of its DS Academy in Bensheim. Dominique Legros, Senior Vice President of Equipment, Technologies and Healthcare, Managing Director Michael Geil and Michael Glemser, Director of Dentsply Sirona Academy, welcomed guests including Bensheim’s Mayor, Rolf Richter, and representatives of the local and international press. The guests were treated to a tour of the brand-new showroom and clinical education facilities.
The new showroom is made up of spaces styled to look and feel like a dental clinic so that customers can experience the equipment in a very realistic setting. The completely redesigned showroom has been divided so that the different product areas of Dentsply Sirona can fit in different sections from the diagnosis to the final care of the patient. A customer’s experience can be individually tailored to show all of the possible solutions that the use of Dentsply Sirona products enables.
As the treatment center is the central point of care in the practice, it plays an important role in the showroom and in how the customer experiences other products and services. The units are connected to the x-ray and CAD/CAM areas so that digital workflows can be optimally demonstrated and visitors can experience integrated workflows across all disciplines. A number of training sessions are devoted to familiarizing dental professionals with the units as well as to train the trainers for future courses.
The DS Academy enables the Company to create a relationship with its customers that goes beyond the traditional touchpoints of sales and marketing. The new showroom offers added dimensions for solution-oriented consulting for the customer, as well as hands-on training opportunities for the whole Dentsply Sirona team.
The showroom as a perfect training environment.
When the planned renovation is fully completed, the Academy will have the capacity to train more than 10,000 people annually. It includes approximately 2,000 square meters of floor space. For the Treatment Centers SBU, the training center gives Dentsply Sirona a competitive advantage over other treatment unit manufacturers, particularly in conjunction with customers in the immediate vicinity who can form personal connections directly with employees and take guided tours of the facility.