Mach’s Premium campaign connects Teneo with the exceptional
A marketing campaign focused on building the case for premium selling and investing in the Teneo treatment center has received positive feedback from customers. The campaign that is focused on the German market features testimonials from professionals in motorsport, music, and the hotel business.
Dentsply Sirona treatment centers have become icons within the dental industry. The Teneo treatment center represents an uncompromising approach to letting professionals concentrate entirely on their work. The “Mach’s Premium” (Just Do It Premium) campaign focuses on the three core values of Teneo – the redefined treatment, the difference in the details, and exceptional comfort. Each testimonial is corresponding to one of these values.
Racecar driver Andreas Wirth represents the redefined treatment. Much the way his vehicle is able to respond perfectly to his needs and inputs, the Teneo, with its motorized functions, responds perfectly to the dental professional’s.
Much like how piano virtuoso Annika Treutler knows that the difference is in the details, the Teneo’s
7” EasyTouch display and integrated endo and implant functions ensure that the treatment center is meticulously adapted to the individual’s workflow and not the other way around.
An exceptional level of comfort awaits guests at star chef Johannes King’s hotel. Patients can expect that their individual needs will similarly be considered during treatment on the Teneo with needs-oriented positioning, massage and lumbar support helping to make the experience as comfortable as possible.
The campaign was designed to help make a case for upselling the Teneo treatment center and coincides with 40 comprehensive, in-depth dealer training sessions taking place between March and June of 2018. This ensures close cooperation with retailers as well as the effective roll out of the campaign in its selected markets. Axel Sonnenschein, a well-known sales coach, held the trainings together with the key account managers.
Günther Moodt, Marketing Manager for Germany and Austria, and Sebastian Hinz, Product Manager Teneo developed the campaign in collaboration with the agency Saatchi & Saatchi Pro.