This article marks the first in a series called ‘Spotlight on Product Launches’ profiling a different product launch each issue. The first installment focuses on the launching of Celtra Press from Lab SBU.
Teams from all over the world are working closely together to continue to strengthen their customer bases and grow the lab business. A number of recent events exemplify the effort and teamwork that employees are putting in to build collaboration among Key Opinion Leaders, local dealers and dental labs. For example, over a mid-December weekend, 15 labs received two full days of training on ‘True Opalescence’ with the Celtra Press System in Dubai and Jordan while the Saudi Arabia team had a strong performance at their successful launch event in January. First time users at the launch events commented on how impressed they were with the color and shade matching in comparison to competitor’s products while also being appreciative of its faster but familiar workflow. The thoughtful and positive feedback from the launches has been very gratifying and inspiring for team members. The SBU is active in a variety of fields around the world. Several examples are presented below.
Latin American team events
The Celtra Press Mexico team began training regional ceramic experts to share their knowledge with customers from all over Latin America. At the Expolab Congress in Brazil, Hans-Jürgen Joit, KOL from Germany, presented Celtra Press in lectures and hands-on trainings with the Dentsply Sirona team.
People love the Celtra Press workflow and procedure. The monolithic technique is the most used in Brazil and customers are very happy to find a faster way to match the shade.
The global Celtra Ambassador team grows
Celtra Ambassadors possess a deep respect for the dental technician profession and are eager to share their own expertise in ceramics with colleagues all over the world. To do so, a variety of practical train-the-trainer workshops are organized to inspire fellow dental technicians and trainers. Celtra ambassadors play a key role in supporting regional Dentsply Sirona teams in their professional trainings.
With the appointment of Mario Pace, Ümit Pak and Kim Lucka, three exceptional dental technicians and ceramists join the Celtra Ambassadors. Their collaboration with Dentsply Sirona teams will be a welcome addition and an asset.
Mario, Uemit and Kim giving answers to Celtra at a panel discussion.
On the road - Celtra Press Truck
The Celtra Press branded truck is a new, innovative, mobile teaching tool. Doubling as both a classroom and showroom for the products, the truck toured over 20 cities in Austria and Germany. Hundreds of dental technicians took part in this grand tour and nearly all ordered a Celtra Press test kit. As a follow up, a large number of hands-on courses supported the new users to achieve outstanding results.
The Celtra Press Truck in Berlin, Germany.
Communicating Celtra through experience and special tools
Displaying complex microstructures in a simple manner, visualizing natural opalescence, and making it easy to experience the quickness and ease of polishing is a challenge. Therefore, visitors to IDS in Cologne had the opportunity to experience Celtra with their own hands, trying everything from polishing to sandblasting directly on site.
Experiencing Celtra Press. Don't tell me, show me.
Celtranation - a digital meeting place
Online communities are a new way to bring customers together year-round and can complement traditional meetings and conferences. Founded in November of 2016 by Hans-Jürgen Joit, in parallel with the launch of Celtra Press, Celtranation is a Facebook group with over 2000 Celtra users from Latin America, the US, Europe and regions all over the world. This international group uses the platform to discuss the products and have formed a strong community with a link to Dentsply Sirona. Kim Lucka from Germany posted a photo of herself receiving her first Celtra kit writing, “Celtra Press – just delivered to my lab and I`m excited to start.”
Celtra Press has clearly raised the bar with regard to aesthetics and faster handling for laboratories and commercial teams are working hard to continue to build momentum by sharing experiences of users and increasing collaboration with KOLs and dealers in markets around the world. To see more feedback, log into Facebook and join the group.
You are curious to experience more about Celtra Press?
Part of an all-ceramic solution for every need – combining Celtra-Ceram, Universal Stains & Glaze, Cercon ht, Cercon xt and Celtra Press