Clinical Affairs NewsBecoming Stronger with One Global Branding
In February, Corporate Clinical Affairs (CA) launched a new branding initiative and Branding Guidelines.
In the past, we have used many different Clinical Affairs brands, covering a broad range of activities and formats, to engage hundreds of thousands of external stakeholders every year.
Moving forward it is our intention to increase our combined recognition and impact by aligning our Clinical Affairs activity branding globally – across all Strategic Business Units.
Three categories of Clinical Affairs Programs are recognized:
DS Academy covers activities that help dental professionals get the knowledge, skills, inspiration and certification they need to stay up-to-date, develop themselves and their practices.
DS Research encompasses activities that engage dental professionals to contribute to the development of next-generation solutions for better, safer, faster dental care.
DS Peer Networks includes activities that help dental professionals share their expertise and increase their influence on the future of dental care, globally.
Dentsply Sirona Academy
Watch this video to learn more about the DS Academy:
The Endodontics SBU Clinical Affairs team has begun work to rebrand the following SBU driven activities this year:
The Endodontic Opinion Leaders Forum
The new R2C™ Root to Crown Solution CE marketing materials
The University Grant Program
By early June, RCOs will have access to Endodontic SBU Clinical Affairs Sharepoint site which will contain endodontic Clinical Affairs event marketing templates and other communication material for RCOs to access and utilize as these are created.
The Endodontic SBU is a key drive of education and the Endodontic Clinical Affairs team is very excited to help drive this new branding initiative to increase our global impact.
Vicki Gaines, Director Clinical Affairs
More information
For more information on creating Clinical Affairs event branding materials at the RCO
level, see the Clinical Affairs StyleGuide. Please enter the following URL into your browser:
http://www.1dentsply.com/sites/CA/SitePages/Clinical%20Affairs%20Branding.aspx