The UAE International Dental Conference & Arab Dental Exhibition (AEEDC) held at the Dubai international convention & exhibition center from February 6-8 is the largest dental congress and exhibition in the Middle East and Africa and the second largest such event in the world. Dentsply Sirona attended with a delegation of over 80 colleagues joining from all over the world. The exhibition had dedicated sales space for all 11 SBUs and multiple speaker areas for clinical education on topics such as ‘Single Visit Dentistry featuring CEREC and Celtra Duo,’ ‘Root 2 Crown,’ and ‘Imaging, Implants and Integrated Solutions.’ The Clinical Solutions team also joined to showcase solutions specific to hospitals, universities and special projects.
Treatment Centers had its full portfolio on hand to demonstrate the quality and features of the Intego, Intego Pro, Sinius and Teneo family. The exhibition was a wonderful example of cooperation across SBUs as potential customers could see true end-to-end solutions and experience efficient workflows that only Dentsply Sirona can provide.
I’m incredibly proud of the team and how everyone worked together to give customers a true sense of the possibilities that Dentsply Sirona can offer.
All three days of this large-scale event were well attended by a cross-section of the professional dental community from sole practitioners to representatives of large dental clinics. The AEEDC therefore provided a terrific opportunity for lead generation. Tobias Hemmerich, Product Manager Treatment Centers, Judith Berg, Sales Manager Treatment Centers & Instruments, and Dr. Mohamed Yacoub, Senior Project Manager Treatment Centers, were responsible for the Treatment Centers presence at the event.
Evening programs for the Dentsply Sirona team included a pre-exhibition welcome dinner at the Fairmont Hotel on the Monday evening and a well-deserved celebratory party on the Thursday to close the event.