Dubai Fitness Challenge (DFC) is an annual celebration of all activities, health, fitness and wellness. Launched in 2017, the initiative challenges everyone in the city to complete 30 minutes of activity a day for 30 days. DFC heralds a month-long calendar of exciting fitness events and wellness-focused entertainment to keep Dubai up and on its feet. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.

This was our third year as Dentsply Sirona participating in this event, where we came 25th in our category of companies.

Dubai Fitness Challenge was filled with over 13,000 classes and activities, from community runs to mass yoga gatherings to triathlons in the Hatta hills and on the Palm Jumeirah. No matter the age or ability, there were events catering to everyone in the city. Fitness star Joe Wicks lead the region’s largest ever HIIT class at Skydive Dubai, while WWE® Superstar Becky Lynch® led a session at the Al Jalila Children’s Specialty Hospital. Finally, history was made as 70,000 people ran their way down Sheikh Zayed Road, which was closed specially for the occasion.

We had our own Regional Marketing Leader, Florian Piquet who participated in the race.

DFC is even more accessible thanks to the Dubai Fitness App, which will help you track your progress both over the 30 days of the challenge and during the rest of the year. With the ability to monitor your workouts, sync with top fitness apps and join an ever-growing fitness community, the app is at the heart of all the action.

All the teams activities were tracked.