Ask me anything
What helps you to keep the customer and the patient in mind everyday?
As a company whose mission puts the customer front and center, employees shared some of the ways that they honor that mission and also think about the ultimate beneficiary of their work – the patients. Please submit your questions for future editions to: corporatecommunications@dentsplysirona.com
Fabrizia Rotundo, Communication Specialist, Rome, Italy
Working in Communication makes everything easier. I follow our top customers on social media and see what they are interested in, to like and share their ideas and inputs. Our customers know what their patients need and can help us making our communication efforts more efficient for other existing customers, for new customers and also for patients.
Generating valuable content for our customers helps us to promote our solutions and improve our brand awareness. Furthermore, our customers will be more likely to recommend our products and services to their connections by sharing publicly available content.
Arzu Ergüner, Human Resources Specialist, Regional Commercial Organisation, EMEA, CEET, Turkey
I think the short answer to this question is “empathy.” From the patient perspective, sooner or later, every person needs to see a dentist in his/her lifetime at least once. From that point of view, I can understand their hesitations, fears and emotions. I can put myself in the dentist’s shoes and I can understand the pressure and stress on him/her during the treatment. The patient’s fear or panic could cause pressure and stress on the dentist. In that sense, I believe that Dentsply Sirona plays a crucial role to manage not only dentists’ but also patients’ psychology. I believe that the high quality of our products and services with the confidence that we give to our customers, makes life easier for both customer and patient.
Rainer Selzer, Process Engineering Parts Manufacturing, Bensheim, Germany
I personally work in assembly for the Instruments SBU. This requires on-time delivery of ready-to-assemble parts or assemblies of uniform quality.
Although I don’t have direct contact with our customers, I know that by continuously monitoring quality, evaluating data, and performing risk assessments, my work ultimately benefits them as end users. Keeping them in mind is motivating.
René Albrecht, Supply Chain Manager | VDW Munich, Munich, Germany
Usually, Operations and SCM are considered as very internal-oriented areas where cost, quantities, scrap rates and OEE, rather than our customers and patients are the leading standards. In my opinion this approach is counterproductive, since it is the customer who decides from day to day which vendor gains their trust. Operations and SCM at VDW have a huge influence on their experience, because we are the ones who produce and deliver the desired product. I put the customers and the patients at the top of all our actions by hanging pictures of practicing dentists and patients in our SCM offices and having our SCM Jour Fixe meetings in front of them.
I train my teams in lean management and have changed our KPIs toward more customer orientation and satisfaction.
Mi Cha Crane, Assembler II DS Lab SBU, Ceramco Kit Assembly, York, USA
Knowing that I’m producing high quality products for our customers that will benefit their patients gives me an awesome feeling. I’m so thankful that Dentsply Sirona gave me this great opportunity, and I’m so proud to be a part of the Dentsply Sirona team.
Megan Lynch, Digital Media Manager, Charlotte, USA
The first thing I do each morning is read the latest dental industry news. I look for interesting articles to post on social media, but most importantly, this research helps me to get in the mindset of a dentist to find out what is most interesting and relevant. I read case studies to understand the way dentistry and oral care affects a patient’s life and how a dentist approaches a difficult procedure. The more I read, the more I understand how important our work is to our customers and to the patients.
Takeshi Suzuki, Product Marketing Technology Group Manager, Tokyo, Japan
Fortunately, my daily marketing activities keep me thinking about “What patients want?” and “How can we help customers meet the patients’ needs?” For instance, busy office workers in large cities like Tokyo may require not only “Single Visit Dentistry by CEREC,” but also “One day 2-visit treatment” (visiting the clinic near the office during the lunch break and after office hours). This is a unique demand in Japan and we need to bear it in mind to satisfy both customers and patients. My job duty directly helps me to keep the customers and patients in mind everyday so I do my best to live up to their expectations.