Of socks and magic wands – Successful product launches in Asia
The CAD/CAM SBU launched a successful campaign in Asia using colorful socks as a symbol of individualization. The Endodontics SBU compared WaveOne Gold's new endo files to a magic wand and the Restorative SBU convinced with a new filling concept.
If a dental practice is in the market for CAD/CAM procedures, CEREC offers a system with virtually unlimited possibilities thanks to its flexibility. Dentists can adapt it to their practice concept. “CEREC – do it your way” is the name of the campaign, which was launched worldwide this year and attracted a great deal of attention in Asia.
The campaign is all about the freedom of choice CEREC gives dentists in their treatment options. Symbolizing this freedom are the colorful socks which stand for a way of individualization in a clinical environment. Every day, dentists can decide which socks to wear to express their individuality, just as they use CEREC every day according to their specific practice requirements. At events, trade fairs and exhibitions, local colleagues have shown that CEREC is more versatile than many people think.
The “CEREC – Do it your way campaign.”
A flexible system for digital workflows in the dental practice
Digital impressions open up numerous treatment options for users in restorative dentistry, implantology and orthodontics. The focus is less on the individual product components, but rather on the interaction of the individual work steps. The unique feature of Dentsply Sirona Solutions is that no user has to worry about interfaces or compatibility regardless of whether he/she implements the entire treatment process in the practice, or in cooperation with a dental laboratory, or other external partners.
An example of flexibility in implantology: With Dentsply Sirona, customers have the choice to work using either a chairside-focused workflow or with a dental laboratory, in which the dental technician has an active role. Dentists utilizing a chairside-focused workflow perform as much of the treatment process as possible in house; they have invested in specialized equipment to enable this workflow. Clinic-to-laboratory-focused dentists utilize Dentsply Sirona, often via their preferred dental lab, for some of the treatment steps.
Each workflow has its own distinct advantages and ultimately, the choice depends on the particular benefits that users—whether dentists or labs—see as more advantageous. Dentsply Sirona makes it easy to integrate digital implantology into either workflow. No matter which workflow a dentist prefers, digital impressions with the CEREC Omnicam always play a key role in the workflow, both in the surgical part (data capturing for implant planning) as well as in the prosthetic part as it detects the implant position right after the implant has been placed and serves as a basis for the final restoration.
An example from orthodontics: The CEREC Ortho software provides a secure, guided scan, which is then used to create a digital model of the entire arch of the jaw. This model is the basis for all other orthodontic treatments. For the patient this means more comfort and less delay in the start of treatment because no plaster models have to be produced and sent out.
Example from restoration: The digital impression data from the CEREC Omnicam can either be used directly in the practice, in the practice's own laboratory, or can be sent to a desired partner laboratory thanks to the appropriate interfaces. The many fields of application show what "CEREC – do it your way" is all about. Every dentist has his or her own ideas and needs. CEREC gives everyone the opportunity to benefit in a very individual way from intelligent and well-thought-out concepts that function intuitively and improve the predictability of the treatment.
A magic wand from the King of the Apes
For the launch of the new one-file generation WaveOne Gold, Dentsply Sirona China had a special idea. The team combined the physical properties of the files with the story of Sun Wukong, King of the Apes, from the Chinese novel “The Journey to the West.” His wand is very similar to the instrument in the hands of a dentist. This motif ran through the events, which took place in Beijing and Shanghai with more than 400 guests in attendance. With the introduction of the whole WaveOne Gold Family including the WaveOne Gold Glider, dentists in Asia now also have the most modern file system for endodontics at their disposal. The positive feedback of all guests demonstrates the satisfaction of customers.
WaveOne Gold as a magic wand.
File system for safe root canal treatment
WaveOne Gold – a new standard in root canal preparation. The patented gold heat treatment makes the files particularly flexible, break-resistant and resistant to cyclic fatigue. This reduces the risk of canal displacement and file breakage. Therefore, Dentsply Sirona has a file system that is unique in the market.
Dentsply Sirona added the machine-driven WaveOne Gold Glider glide path file to this product family for endodontic therapy at IDS last year. This is the first time that a reciprocal glide path file has been designed for WaveOne Gold processing instruments. It has particularly high strength and flexibility and is also suitable for more curved canals. Pre-bent instruments do not return to their original position after use. Instead, they retain their desired shape. In most cases, the dental professional therefore achieves the desired therapeutic result safely and efficiently with a single glide path file, a single preparation file, and a single motor mode such as reciprocal movement.
Finest aesthetics for filling concepts
At a train-the-trainer event in Jakarta, Indonesia the Ceram X Duo and Prime&Bond Universal was launched. The filling concept meets the highest aesthetic standards. A train-the-trainer course was deliberately chosen to attract KOLs who will help to make Dentsply Sirona solutions better known by giving lectures and live-demonstrations across Indonesia.
This is my first time to be invited by Dentsply Sirona to participate in a train-the-trainer session. The event takes me further in my work because it explains filling concepts in detail with excellent cases and tips and tricks."
New trainers for innovative fillings
To answer the question of how clinicians achieve an aesthetic result for fractured teeth, the event presented the advantages of this filling concept. In Indonesia, about 70 percent of all dentists are female and Dentsply Sirona already collaborates very successfully with many of them. Female trainers conduct lectures and hands-on sessions, including at the Dentsply Sirona Indonesia Academy. For the female trainers, their commitment also means that they always have the opportunity to become familiar with the latest technologies at an early stage. They can also present themselves at a regional level and build a network, for example through various Dentsply Sirona events such as the Circle of Excellence Program, the Asia Restorative Forum and the Resto Advisory Board Meeting.
Ceram Duo X Launch at the Train-the-trainer event.
With the launch event, the local team continued the successful introduction of Ceram X SphereTEC One last year. This is a composite with innovative filler technology that takes processing properties to a new level. Ceram X Duo also contains this technology but offers further design possibilities. The combination of four dentin shades with three enamel shades allows the fabrication of esthetically high quality and, above all, individual restorations in these shades. The composite material is complemented by Prime&Bond Active, a universal adhesive that is suitable for all etching techniques and indications and features the patented Active-Guard technology – a major advancement in adhesive chemistry.
In Indonesia, as the dentists' feedback repeatedly shows, there is often a demand for high-quality materials for special esthetics, especially for anterior cases. The combination of Ceram X Duo and Prime&Bond Active proves to be the optimal solution there, which also offers extremely simple handling.
Presenting the “Do it your way” campaign at a trade show in China.
Show your socks for the CEREC campaign.
The Brazil team showing off the socks.
The local team came up with the campaign idea including the king of the apes.
The new WaveOne Gold is presented in China.
Train-the-trainer event in Indonesia.
Participants of the Ceram X Duo Event in a lecture on “How to Achieve an Aesthetic Result for Fractured Teeth.”