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Dentsply Sirona India celebrates the success of being felicitated by Economic Times for CEREC - Best health care brand for 2016-17

Dentsply Sirona was recognized for excellence in the category Medical Devices and Equipment for the CEREC Chairside System at the 'Best Healthcare Brands 2016' Summit held in Delhi on June 28th 2016. Every year after extensive third party research and user experience feedback, the Economic Times honors the best brands in the industry.

With three decades of proven performance, the CEREC system provides dentists with support for a broad range of indications. CEREC's treatment spectrum has expanded to three treatment areas: restorations implant dentistry and orthodontics. CEREC's easy handling not only simplifies a dentist’s day-to-day work but also enables him or her to keep the added value of each treatment step completely within the practice. In addition, the digital workflow ensures higher patient satisfaction since, for many indications, patients can leave the practice with the treatment completed after just one visit.

Dentsply Sirona is very proud to be among those celebrated last year, especially in light of the recent launch of CEREC Zirconia, which allows dental professionals to process and place full contour zirconia in a single visit. CEREC Zirconia was one of the first joint projects to take place during the merger and a very successful one at that. Therefore, it is a great pleasure that the jury recognized the achievements of our combined company. Dentsply Sirona will continue to strive to create efficient workflows from diagnosis to treatment in order to provide customers with dental excellence for better, safer and faster dentistry.

Xsmart plus and propex pixi special offer campaign in quarter 1

‘Project Integrate’ was a strategic bundle offer campaign introduced in Q1 for the end customers who are looking out for an integrated solution i.e owning an apex locator along with an endomotor at an attractive price point. The product bundling offered X-Smart Plus , Propex Pixi and a pack of WaveOne Gold at an end user price point of Rs.99,000/- only allowing for a lucrative discount of Rs.30,000/- on the overall package.

In order to drive this campaign a sales incentive plan was also rolled out for our sales team and each and every bookings done was informed in the entire group to build up a healthy competition.

It was a fairly successful campaign with 97 bundle bookings reported within 45 days of rollout of campaign. Mr. A K Jayakrishnan, TM – Bengaluru, was the star performer with 14 bookings to his credit. The increased focus brought on to the equipment allowed for healthy primary sales of Rs. 26 Mn from both these brands during the campaign period.

Revenue Synergy update – India

As Mr. Jeff Slovin, CEO, shared in the very beginning of the merger of two great companies, “Dentsply Sirona is the largest organization in dental and the world’s leading manufacturer of professional dental products and technologies. We are the only company with a comprehensive offering of consumables, equipment and technology that can address the needs of general practitioners, specialist and dental labs. We will support our customers better than anyone else, so that Dentsply Sirona becomes synonymous with some of the qualities that have made us successful so far: innovation, clinical education, quality and best-in-class customer service. Dentsply Sirona will be the partner of choice to dental professionals and labs around the globe.”

DENTSPLY SIRONA in India has extensive coverage & targets with both direct and indirect sales model across dental specialty industry. The market coverage for India was challenging in terms of geography and existing business models. The revenue synergy team for India lived up to the challenge and was one of the few countries in EOC RCO to achieve 100 % sales target.

The team came together for integration training and decided the lead generation model. Where Implants team generated lead for new clinical CAD/CAM projects, Prosthetics and equipment team worked together to promote inLAB system to existing prostho users. PRE team utilized their existing distribution set up to sell handpieces , sensors and lasers in market.

We congratulate the revenue synergy team for India and wish them success for replicating the same for this year.

International Womens Day Celebration

It was International Women’s Day on 8th March and our Mumbai team celebrated the day by giving roses to each of our female employees in the office and some gifts. You can see a picture of most of our female team members below.